Phân loại các loại kênh marketing trên nền tảng số | Digital Marketing cơ bản digital marketing cơ bản

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Classification of Digital Marketing Channels. In the midst of a diverse “matrix” of digitizing tools, mastering the method of classifying Digital Marketing channels will help businesses know when to use which and which tools. Below, we introduce to you some popular ways to divide channels with corresponding criteria: Based on the targeted audience of the ad, Digital Marketing channels can be divided into two types: Above The Line (ATL) and Below The Line (BTL). In which ATL refers to the mass advertising channels used to build brands, BTL is the advertising channel directly to consumers to consume goods through the distribution system. ATL includes media advertising channels such as Radio, TV, newspapers, Outdoor advertising. And BTL includes direct channels such as Email Marketing, Telesales, Display of goods and Marketing at the point of sale, etc. Along with the development of Digital Marketing, we have an additional concept of TTL – Through The Line or also called cross-channel communication. Information on this channel is both promoted to the masses and can measure results in detail, both for branding and direct sales. .

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Phân loại các loại kênh marketing trên nền tảng số | Digital Marketing cơ bản

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Phân loại các loại kênh marketing trên nền tảng số | Digital Marketing cơ bản
digital marketing cơ bản
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